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Discrete Choice Modeling in Marketing Research Practice
Welcome to DCM - Discrete Choice Modeling
DCM Approach Basics
Conjoint Method Overview
Preference and Utility
Conjoint Additive Kernel
Product Classes
Attribute Properties and Models
Market Research Variables
Profile Properties
Hierarchical Bayes Estimation
DCM Utility Calibration
Product Utility Interpretation
Elasticity of Substitution Example
Competitive Potential Example
Price part-worth Interpretation
Comments on Price Elasticity
Optimal Competitive Price
What-if Simulations
Constant Alternative in Simulation
DCM Excel Choice Simulator
CBS - Choice Based Sampling
CBC - Choice Based Conjoint
How many CBC tasks
CBC-based Cannibalization Estimation
CBCT - Choice Based Concept Test
SCE - Sequential Choice Exercise
OBIMA - Object Image Analysis
RGA - Ranked Grid Analysis
MBC - Menu Based Choice
MXD - Maximum Difference Scaling
Concept and Package Tests
CSDCA - Common Scale Discrete Choice Analysis
Preference and Acceptability in Non-compensatory Modeling
CSDCA Examples
Non-compensatory Modeling and Simulation
Relaxed Non-compensatory Simulation
DCM Portfolio Optimization
Consideration Set Size
CEA - Cross Effect Analysis
LCA - Latent Class Analysis
DCM Demo Web Questionnaires
DCM Blog Cz
Non-DCM Topics
Trial and Repeat Dissipation Simulator
Importance of Perceptional and Emotional Aspects
A viable approach to behavioral economy
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